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Thunderbuck in the Badlands

Thunderbuck in the Badlands
For the first time in history, the THUNDERBUCK IN THE BADLANDS in Medicine Hat, Alberta, has been elevated to PBR (Professional Bull Riders) Canada’s elite Cup Series, bucking into Co-Op Place Oct. 16.

PBR Canada’s Cup Series regularly features Canada’s best riders alongside some of the league’s top international athletes, squaring off against the rankest bucking bulls from across the nation.

Fans will witness exhilarating 8-second rides and wrecks throughout the action-packed event as the PBR’s courageous bull-riding athletes face off against their 2,000-pound opponents.

“We were originally slated the host the Touring Pro Division, but after the PBR saw the overwhelming support of the community in 2019, and the superb production caliber of the event, asked us to elevate the Thunderbuck in the Badlands PBR to the tremendously popular Canada Cup Series. ” said Lorelle Halderman, Owner of Blazing Brand Marketing & Productions and organizer of the Thunderbuck in the Badlands PBR. “We are thrilled to bring the Medicine Hat community Canada’s premier professional bull riding series and look forward to growing the event in the seasons to come.”

In 2020, PBR Canada’ Cup Series held two sold-out events in both Calgary and Lethbridge, Alberta prior to the onset of the COVID-19 pandemic. Following a 138-day hiatus from competition, the league championed the return of fan-attended professional sporting events in Canada, when the Canadian Cup Series held a double-header in Lethbridge on July 23. While the first event was made-for-TV, the later welcomed fans in a unique drive-in format.

The nation’s elite Cup Series then punctuated the historic season with the three-day, four-event 2020 PBR Canada National Finals in Grande Prairie, Alberta.

Despite the limited competition opportunities, the 2020 season bore witness to an intense national title race.

Delivering one of the most consistent seasons ever on Canadian soil, four-time PBR World Finals qualifier Dakota Buttar (Kindersley, Saskatchewan) went a torrid 18-for-25 (72%), notably covering a record-setting 11 bulls to begin the year, winning six events en route to capturing the 2020 PBR Canada Championship.

The year also included a come-from-behind surge from two-time PBR Canada Champion Zane Lambert (Ponoka, Alberta), who delivered a runner-up finish and victory at the four-event Canadian National Finals to finish runner-up to Buttar.

The 2020 season also included Top-10 efforts from Saskatchewan standouts, Jared Parsonage (Maple Creek, Saskatchewan), who finished the year No. 7, and three-time PBR Canada Champion Aaron Roy (Yellow Grass, Saskatchewan), who concluded the campaign No. 8.

“When the PBR debuted in Medicine Hat in 2019, fans got the rare opportunity to cheer on local bull riders Dakota Buttar and Jared Parsonage, and the icing on the cake was when Buttar took home the championship in front of a hometown crowd,” Halderman added. “Our 2019 event was an incredibly thrilling action-packed evening, and this season fans are in for even more excitement with the increased production and competition that the Cup Series is known for. We are excited to contribute to the area’s tourism industry with the fanbase, tour personnel, competitors, stock contractors and more that will travel to Medicine Hat come October.”

Brought to you in part by: Art's Excavavation, Sun City Ford, Black Diamond Energy, Hydraco, Hydradig, Inland Concrete, Iron Horse Energy, Carlier Consulting, and Meyer Drilling. Without these sponsors this event would not be possible.

In order to welcome fans at full capacity, the event will adopt the Government of Alberta’s Restriction Exemption Program.

To ensure compliance with the recently announced public health measures, event-goers aged 12 and older will be required to:

  • Provide proof of vaccination, or
  • A negative test result within 72 hours that does not originate from Alberta Health Services or Alberta Precision Laboratories, or
  • Documentation of medical exemption.
  • For those fans who are not vaccinated, no-appointment-necessary COVID-19 (coronavirus) testing performed by Precede OHS will be available on-site at Co-op Place for only $40.

Given the increased screening prior to venue entry, fans are encouraged to arrive early to Co-op Place, on Oct. 16. Doors will open at 5:00 p.m. MDT.

Mask use will remain mandatory inside the venue for fans, except when eating or drinking.

For more information, visit the province of Alberta’s website here.

As the PBR Canada Cup Series event approaches, here are a few other frequently asked questions to know before you go!


Q: If I am not vaccinated, where can I obtain an acceptable COVID-19 test?

A: If you are not vaccinated, proof of a negative test result within the past 72 hours that does not originate from Alberta Health Services or Alberta Precision Laboratories must be shown to gain entry to the event.

Precede OHS will offer rapid COVID-19 testing onsite at Co-op Place on Saturday, October 16 from 4:00 p.m. - 8:00 p.m. MDT. Tests will be available for $40 per person, and results will be returned in approximately 15 minutes. Any test performed on-site Saturday that yields a negative result, will be valid for 72 hours in accordance with provincial requirements.

Acceptable tests may also be obtained from your preferred provider prior to the event.


Q: What is acceptable proof of vaccination?

A: Proof of vaccination includes a valid paper or digital vaccine record that shows name, vaccine type and date of administration. Those event-goers age 18 and over will also be required to show a valid photo identification that matches the vaccine record.

For the upcoming PBR event in Medicine Hat, proof of partial vaccination (one dose) will be considered acceptable as long as the dose was given more than two weeks prior to the event date.

For a complete guide on how to access your vaccine records, visit the province of Alberta’s vaccine website here.


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